The evolution of Smooth has been guided by our customers. In many ways you have created Smooth. We find endless inspiration from the heartfelt stories of customers who have dealt with grace and elegance in the face of what life has thrown at them. And this is the true centre of our delight in this business.
Long-termers, who have watched us grow, will know that we began life as a kind of 'plus size range' But Really???!!! Plus size means so many things to different people, and despite anything one says, it has a negativity attached to it. A sense of giving up.
This is what we began railing against. Body shape, like every aspect of us as humans, is always changing, and we decided it was time to take a different position; to embrace our changing selves and to enjoy the growth; physically, mentally and spiritually ( in whatever form you like).
Hence AGE POSITIVE, SIZE POSITIVE. Age is a badge of honour, so wear it with pride.
PS Here is my mother dancing on her 90th birthday
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